# Off-Menu

> Off-Menu is a brand strategy and design studio led by Elan Miller that helps tech companies find their POV and use it to command their category. We partner with founders and marketing leaders at key inflection points — go-to-market, rebrand, category challenge, brand elevation, crossing the chasm, and category creation.

## About

Off-Menu was founded by Elan Miller, a former VC-backed founder (Glimpse, backed by Google and First Round Capital), head of product at Shoptiques (YC), and builder of an in-house brand consultancy at Twitter. The studio is based in Brooklyn, NY.

Off-Menu works with Series A/B+ technology companies at high-stakes moments like fundraising, pivots, and category creation. The core process starts with discovery and positioning strategy using the Four Points framework (Problem, Insight, Advantage, Strategy), then moves into brand identity, website design, and go-to-market execution.

Clients include Scale AI, Klarity, ENS (Ethereum Name Service), Wischoff Ventures, Rho, Paradigm, Acctual, Bridge Athletic, Ketone-IQ, Aleo, Giftr, Marble, Finder, Angstrom, Juniper, and If You Know Creative.

## Programs

Off-Menu offers six programs built around key inflection points:

- [Go to Market](https://www.off-menu.com/programs/go-to-market): Launch with a POV that cuts through the noise. For companies bringing something new to market and need people to care on day one.
- [Rebrand for a New Era](https://www.off-menu.com/programs/rebrand): Rally around what's next. For companies that evolved but their brand didn't.
- [Challenge the Category](https://www.off-menu.com/programs/challenge-the-category): Disrupt the incumbents with a bold POV. For challenger brands rewriting the narrative.
- [Elevate Your Brand](https://www.off-menu.com/programs/elevate): Command premium pricing. For companies ready to stop competing on price.
- [Cross the Chasm](https://www.off-menu.com/programs/cross-the-chasm): Go mainstream without losing your soul. For companies scaling beyond early adopters.
- [Create a New Category](https://www.off-menu.com/programs/create-a-category): Reset the chess board. For founders creating a new market and need to own the narrative.

## Case Studies

- [Wischoff Ventures](https://www.off-menu.com/case-studies/wischoff-ventures): Building VC's ultimate challenger brand. Brand strategy and identity for a solo GP rewriting the rules of venture capital.
- [Giftr](https://www.off-menu.com/case-studies/giftr): Care is the new currency. Brand strategy, identity, and website for a Farcaster app turning internet moments into real gifts.
- [Juniper](https://www.off-menu.com/case-studies/juniper): A place for uninhibited pet parents. Brand strategy and identity for the pet brand built for people who are unapologetically extra.
- [ENS](https://www.off-menu.com/case-studies/ens): A web that helps people like the internet again. Brand strategy for Ethereum Name Service.
- [Aleo](https://www.off-menu.com/case-studies/aleo): Giving privacy tech the glow-up no one expected. Brand strategy that turned privacy from damage control into a developer lifestyle brand.
- [Marble](https://www.off-menu.com/case-studies/marble): For devs losing their marbles over quality. Brand strategy, identity, and website for a web3 developer platform.
- [If You Know Creative](https://www.off-menu.com/case-studies/if-you-know): Embracing main character energy. GTM branding for a production company that puts the spotlight on creative directors and producers.
- [Angstrom](https://www.off-menu.com/case-studies/angstrom): An AMM that turns liquidity into a lifestyle. Brand strategy and identity for a DeFi platform built for liquidity providers.
- [Finder](https://www.off-menu.com/case-studies/finder): The world's first not-boring comparison site. Rebrand that transformed a category utility into something fun and self-aware.

## AI

Off-Menu builds brand foundations and trains AI systems on client brands so teams can produce on-brand content at scale. The studio's position: POV is the antidote to slop. When you know who you are and what you sound like, AI amplifies that. When you don't, you get generic content.

## Contact

- Website: https://www.off-menu.com
- Email: reservations@off-menu.com
- Newsletter: https://offmenu.substack.com
- X: https://x.com/off__menu
- LinkedIn: https://www.linkedin.com/company/off-menu-studio/
- Instagram: https://www.instagram.com/off__menu/