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Off-Menu Logo

A brand studio specializing in story & differentiation.

THE BEST STORY WINS.

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A mongoose with a red hat and scarf and black round glasses

THIS IS YOU.

You’re a startup. You’re making something. And you’d like for people to notice.

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THIS IS US.

A team of storytellers and designers. Here to help you figure out what makes you memorable.

YOUR BRAND
COULD BE
153% MORE MEMORABLE.

That’s a statistic that we just made up. But you get the idea. It probably made you stop and think. And you’re likely to remember it, which is kind of the point.

Making your brand memorable is Off-Menu’s big value proposition. We use a combination of strategic thinking, clever storytelling and eye-catching design to help you stand out 153% of the time.

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The billion dollar question:

WHY DOES YOUR COMPANY EXIST?

You may know the answer, but it might not be so clear to your potential customers. Off-Menu brings clarity. We help you explain why you exist, what makes you different, and why people should care.

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Wow, you look so different.

DIFFERENTIATION IS OUR SUPERPOWER.

What are the ingredients of your narrative? We use insights to uncover them, pulling inspiration from unexpected places. Once we’ve got your story straight, we cook you up a brand that’s positioned to take on the world, bringing it to life across the whole user experience, from product to marketing.

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WHEN TO GO OFF-MENU?

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Occasion 1

COOKING UP SOMETHING NEW

Your product is a game changer. A radically new innovation that your audience will need help wrapping their heads around. You need a story to help people understand where your tech fits into their lives.

Occasion 2

CHALLENGING THE CATEGORY

You play in a crowded market. To be remembered, you need a captivating narrative that showcases all the things that help you stand out from the rest. One that changes the trajectory of your business.

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Occasion 3

CRAVING A FRESH DIRECTION

You’re a change-maker with ambitious goals. Hungry to leave your mark, you’re looking for a thought-partner to help you articulate where you want to go.

MEET THE REGULARS.

Testimonial: We're absolutely thrilled with how everything turned out!! Their work has been a game changer for us.

Founder shield

We helped Founder Shield level up their perception with fast-growing companies by leaning into what makes them uniquely special—the personal touch of their team.

Less than 6 months after we redesigned their story, brand & website, Founder Shield was acquired by BRP group

foundershield.com
Testimonial: Working with Elan fundamentally changed how we thought about roadmap, positioning and value.

STELO

Rampant with scams and risky practices, transacting in crypto can feel like a gamble.

That’s why Stelo built a chrome extension to help protect users from bad actors.

We helped them position their brand to outshine competitors & go to market with momentum.

stelolabs.com
Testimonial: Off-Menu was able to synthesize what we've been trying to say for 3 years in 4 weeks.

ALEO

Aleo came to us with a unique challenge. They were branding a scientific breakthrough—something people hadn’t seen or experienced before.

They called us to help them clarify their story and use it to build a differentiated brand & website before launching on mainnet.

aleo.org
Testimonial: Off-Menu made the process fun and easy to follow.

ECLIPSE

Eclipse is a customizable rollup provider that enables new possibilities for developers building in web3.

They asked us to help them explain their complicated tech in the simplest way possible to help them spark a movement around their mission.

We partnered with VectorDAO to bring the story to life with a fancy new brand and website.

eclipse.builders
Testimonial: Working with Off-Menu helped us understand who we are and what to build moving forward.

PARCEL

A startup with a ton of early traction, Parcel urgently needed a fresh story to fuel their next phase of growth.

We helped them craft a strategic narrative that set a course for the company & inspired web3 contributors to join their movement.

parcel.money
Testimonial: Elan makes it feel like you have his full attention when working together.

C3

Coming off the FTX debacle, C3 wanted to build a decentralized exchange that was as easy to use as Coinbase while giving customers control of their assets.

We helped an extremely technical team translate their offering in a way that resonated in culture.

Then in collaboration with Vector DAO, we designed a new brand identity & website that highlighted their new North Star.

c3.io
Testimonial: This is only one word. Epic!

SUPERLA

In 2023 it’s still next to impossible to find a good place to live. Especially in LA.

That’s why we were so excited to help SuperLA—a new kind of design & development company—position their  bungalows on the east side of LA as “feel good” spaces.

Their new story sits at the heart of everything they do across marketing, sales, and fundraising.

super.la

OUR PROMISE
TO YOU.

Building your brand is a monumental occasion; one we believe should feel extra special and make the highlight reel of your career.

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OK, LET’S GO.

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