Challenging the category

Wischoff Ventures

Building the ultimate challenger brand in venture
the challenge
Nichole Wischoff grew her personal brand by not backing down from anybody. From going head-to-head with the PayPal mafia on X to raising a $50M fund as an outsider, her brand needed to match the fighting energy she was putting out to the world.
the pov
Fuel their fire
from
Yet another VC fund
to
A lifestyle brand
the work
We positioned Wischoff Ventures as a brand celebrating those audacious enough to shake sh*t up. Founders love an underdog story because they can relate to feeling underestimated, and Nichole's lived it—from growing up on food stamps to growing an outsized following on social media. We designed an identity that channels her contrarian spirit, bold, edgy, and literally fiery red.
credits
Elan Miller: Strategy, Creative Direction | Tais Kahatt: Design lead | Nichole Wischoff: Client
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"It is hard to find someone who cares as much as Off-Menu. Super fun process and am thrilled with the results."
Nichole Wischoff, Founder & GP

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