The best story wins

“OMG, where have you been my whole life?

We're in the biz of creating that reaction

Off-Menu was founded by Elan Miller, a former venture-backed founder & product exec who built an in-house consulting business at Twitter.
Our mission is to turn great companies into brands people love. The kind that grow through word of mouth.
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our superpowers
01
The holy sh*t insight
You know that satisfying feeling when someone finally puts into words what you've been thinking? That's what we hunt for. The unspoken truth everyone in your space feels but no one's said yet. It becomes the foundation of your story and unlocks your next stage of growth.
02
Designed for cultural relevance
Breakout products are attached to bigger narratives. Our process is designed to help you find a culturally relevant POV that connects to something bigger than your product.
03
Brand as a growth engine
Everything we create is designed to move the needle: pipeline, conversion, retention. Every decision, from positioning to pixels, is made with business outcomes in mind.
How we work
We build together, with the kind of partnership where you text us at 3am with good (or bad) news.
We move fast and share updates every week.
You see the work compound in real-time, building conviction along the way.
We're partners. We ask hard questions, push back when needed, and design solutions together.
We’re here to help you win.
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Insights from the arena

Websites are ch-ch-changing
Why early-stage startups are ditching traditional sites for story-driven landing pages
How to be unignorable
The formula behind the brands you can’t stop talking about
How much is a brand actually worth?
Everyone asks about the price. Here’s what they should be asking instead.
When storytelling is overrated
The difference between template and POV-driven storytelling
go to substack
Ready to find your POV?
Let's go
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