ENS

the challenge

The internet has gone rogue. Trolls are louder than ever, crypto disasters unravel in public, and Web3 promised to flip the script but turned out to be as esoteric as astral projection etiquette. ENS needed to show a mainstream audience that web3 isn't just a place for mean-spirited bullies and winner-takes-all markets.

the pov

Welcome to the new internet

the work

We helped ENS clarify their vision and brought it to life with a campaign designed for people who don't speak crypto. The work juxtaposes mainstream negative perceptions of the internet with ENS's positive vision, showing the difference between what feels bad about the old internet and what feels better about the new one. We did it all with language that's entertaining and easy to understand, proving that real democratization means making web3 accessible to everyone.

credits

Elan Miller: Strategy | Adam Ho: Brand & Website Design

https://cdn.jsdelivr.net/gh/heyrosh/off-menu-website@master/ENS_Campaign.mp4

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"Off-Menu not only inspired us, they helped change the trajectory of ENS."

Khori Whittaker, Executive Director

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