Finder

the challenge

Comparison sites are a utility, and everyone knows it. You visit one the same way you visit a dentist, because you have to, not because you want to. The category is built around anxiety: rates, fees, fine print, the creeping feeling that you're probably making the wrong call. Finder wanted to prove that financial decisions don't have to feel that way.

the pov

Compare your heart out

the work

Finder decided to break the script by building a brand that feels like the smartest, most enthusiastic friend you have with money—the one who genuinely loves this stuff and somehow makes it infectious. The bubbly eyes logo, the design system, the voice, all of it is built around one idea: functional can also be fun, and organized doesn't have to mean boring. Self-aware without being self-serious. A little organized, a little outrageous, and genuinely happy to see you.

credits

Elan Miller: Strategy & Creative Direction | Ryan Haskins: Design Lead | Neil Whitfield, Sid Feddema, Kiki Saxon: Copywriting

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"Off-Menu gave us the courage to transform our company in a way that feels genuinely exciting."

Fred Schebesta, Co-founder

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