Go to market

If You Know Creative

A different kind of production company
the challenge
When the stakes are high, it's maddening to not feel like the center of attention. Creative directors and producers working on career-defining projects don't get the care they deserve from bigger agencies and production companies. Ari and Amanda built If You Know Creative to change that, putting the spotlight on the people doing the work, not just the work itself.
the pov
It’s your turn
from
All about the work
to
All about the people doing the work
the work
We built an identity designed to make clients feel seen, giving them the spotlight and recognition that bigger production companies don't prioritize. The brand embraces that good working relationships unlock great, game-changing work, and positions IYK Creative as partners who understand, serve, and celebrate the creative masterminds behind the camera. Because when every project is an opportunity to change how people see the world, it's ok to be high-maintenance about getting the attention you deserve.
credits
Elan Miller: Strategy & Creative Direction | Tais Kahatt: Design Lead | Ari Miller: Client
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"Their work was a game-changer for us. We've increased bookings by over 50%."
Ari Miller, Co-founder

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