Giftr

the challenge

The biggest moments get the smallest reactions. Someone ships their first smart contract, gets three likes and a "gm," then the feed moves on. Shira built Giftr to help community builders reward their communities with actual gifts instead of tips, turning social engagement into something people remember. She needed a brand that could make that shift feel real.

the pov

Lead with care, not currency

the work

Giftr’s brand needed to feel warm where crypto is cold, personal where social is performative. The unboxing experience does exactly that, sparking joy, curiosity, and a tiny bit of WTF when it lands. Because creating a new category requires some education upfront, the website highlights the problem first, one piece at a time, so community builders understand why they need it before introducing the product.

credits

Elan Miller: Strategy & Creative Direction | Roshnara Anwar: Design Lead | Shira Stember: Client

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"Off-Menu translated my ambitious vision into a brand that's beautifully simple yet deeply strategic. I couldn't be more confident in the brand we created together."

Shira Stember, Founder

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