
Giftr
Care is the new currency

Meet Farcaster’s latest mini app delivering onchain acts of kindness

Strategy, identity, website design
The biggest moments get the smallest reactions.
Someone ships their first smart contract. Gets three likes and a "gm." Then the feed moves on. We're drowning in engagement metrics but starving for real connection. Tips fade. Airdrops get dumped. But that person who just shipped? They'll remember who showed up. The team at Giftr lives this. They've watched meaningful moments get reduced to dopamine hits that disappear in seconds.
Thoughtfulness is the new flex
Giftr turns internet moments into something you can hold. Something that lands. Something that says you were paying attention when it mattered. To launch their brand, we created an identity that captures what makes them different: warm where crypto is cold, personal where social is performative. Our gifts don't scream "promo item." They spark joy, curiosity, and a tiny bit of WTF.







