For devs losing their marbles over quality

Unfortunately, subpar tooling & infrastructure forces crypto devs to compromise on the app experience. Crypto apps are slow, clunky, bug-riddled, and not totally taken seriously. And frankly, the people suffering the most probably aren’t the users. It’s the craft-obsessive devs behind the apps that are losing it. 

What would it look like to help devs ship something they’re *actually* proud of? This was the question we asked when building the brand for Marble—a platform where devs who love sweating the small stuff can go nuts and build what they want—without compromising on UX.

When creating the brand identity, we wanted it to be meme-ably clear that Marble is the place for app developers with unreasonable expectations. So we picked a name that embodied the idea of ease and elegance and kept rolling from there. 

The logomark is inspired by columns to communicate a strong, high-quality foundation for anything built on Marble. Scalable blueprint illustrations, digitized marble patterning, and 3D renderings of marble stone give our design language robust, head-turning elements that feel familiar but futuristic. We also transformed the visual language into campaign tools communicating that building on Marble means building the future of an industry. The subtext here is that developers are the real Michelangelos in crypto after all.